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Joe Williams of The Creative Performance Group knew he was an entrepreneur at a young age.

At the age of 16, he got a job working for Domino’s pizza. 2 weeks later he found out he never wanted to work for someone else, so he launched his first business – a janitorial service.

Since then, he’s traveled all over the world and has worked with Tony Robbins for over 25 years.

As the Founder of The Creative Performance Group, Joe helps people with all levels of experience (or no experience at all) find their voice, refine their skills, overcome any stumbling blocks to speak with confidence and purpose in any situation.

In this podcast episode, Joe shares his unique formula on how you can create the most impact for you. He also shares a checklist for public speaking and talks about why he quit wearing suits years ago.

In business, you need to really know and own yourself and own your strengths. Click To Tweet

In This Episode of the Start Fierce Business Podcast:

  • Joe shares his journey into entrepreneurship.
  • We discuss Joe’s greatest entrepreneurial challenge – being a perfectionist.
  • We talk about Lionel Richie’s new startup.
  • Joe talks about working with Tony Robbins for 25 years.
  • He also shares why he quit wearing suits years ago.
  • He shares fantastic advice on owning your strengths to prepare for public speaking.
  • And he shares his why – to liberate people from what’s holding them back.

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Transcript

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Welcome to the show. Joe,

Thank you very much for having me on. I appreciate it.

Thanks for being on tell me about yourself outside of your business.

You know what I actually in that rare soul that does not enjoy traveling as much anymore because I put in 200,000 mile years for almost 20 years. So I’m a quiet life and an awesome little French Bulldog and love to read and spend time with my wife and my kids. Oh, tell me about your business and how you got started with that. Currently, what I really do, I was a professional speaker for 20 years. And it was not without it, I kind of did it the hard way. In other words, I learned to speak through trial and error. And in the early 2000s, I realized that, you know, I could take a person in a couple of days of immersion time and complete, transform that area for them find their strengths. I don’t have some, you know, preconceived notion or system that I run people through. But what I really try to do is find people’s strengths and, you know, polish off any rough edges and get them ready for any situation in which they could ever be asked to give a presentation or speak.

Okay. And when did you know that you were an entrepreneur?

That started actually pretty early as I think most of us did, I started my first business when I was Wow, 15, almost 16 years old. I had, I’ve had one job in my life, you know, the technical sense of the word. I worked for Domino’s Pizza for two weeks, one time when I was 16. And so immediately after that, I decided I had to do something else to actually earn money to for a variety of reasons. My sister and I were on our own at that point. So I had to support us both. And so that’s where I started my first little business. It was janitorial service. And I grew that up and sold that I’ve started Wow, over 1213 companies over the years and took one public in the mid 90s. And so I’ve kind of done done the gamut on what’s your greatest what’s been your greatest challenge as an entrepreneur greatest challenge would probably be I can times tend to be a bit of a perfectionist, that’s probably not the right word. But in other words, I can hold back when I should just take imperfect action, as I like to call it and and we, you know, waiting for all the stars to align and things like that. I think I’m not alone on that universe. And so yeah, that’s probably the biggest thing that I have to watch out for.

Yeah, it’s definitely not alone on that one. I am kind of a perfectionist. And I think for the most part, all of us are Hello, a little bit of perfectionist when it comes to our businesses. I think so that’s kind of why I coined that imperfect action term for myself.

What’s your favorite business book, favorite business book? I’m sitting and looking here at a library of a couple of hundred, let me think, you know what, one that’s relatively recent. I mean, the old classics I love that the Think and Grow Rich is the power of the subconscious mind. All of that I think really, you know, lends itself well to business. But recently, you know, book and I’m really into that. I really love the big leap by gay Hendricks, great, great, great book for whatever is the next step in a person’s life. Okay, I’ll have to check that one out. I haven’t heard of it.

Yeah, it’s great. Great book.

Thank you.

So if you could have lunch with one business thought leader, who would it be? Well, you know, there’s the, there’s the obvious, I mean, you know, Tony Robbins, and I’ve been friends and work together for 25 years. So, he has my, you know, undying respect.

But I would say I’d say Branson probably right now. That’s probably who would be either he he or those Jeff Bezos is making some so interesting moves right now, obviously. And I just love that. You know, the other guy that I love some of the stuff that I’ve seen him do lately, and I can’t say I’ve been always been a huge fan, but, um, is Lionel Richie, who’s jumping into the startup space and in a really, really interesting way right now. So that might be an interesting lunch conversation, because he’s not ever somebody I’ve thought of having lunch with you for that. Super cool. I didn’t know he was getting into startups.

Yeah, he is. He’s throwing himself full bore and startups. That’s awesome. So I don’t know if you’ve ever heard of the rapper chameleon air from like, years and years ago, he had like one song. So I I recently read an article about him that he actually started a venture capital firm in Silicon Valley. And he invest in startups.

Yeah, yeah, yeah, check out the one that that that Lionel Richie is in right now. It’s really interesting. It’s an app based home doctor service. So they make house calls. So you don’t go in and sit and wait or anything like that you dial in, you know, you hit it on the app, what your symptoms are, and things like that a doctor shows up at your door within an hour or something like that. It’s like Uber for how you got it, you got it. There’s some other competitors out there that are doing similar things. But his is going to be the biggest, I think

I’ll definitely check him out.

What advice do you have for someone that’s just thinking about or getting started in business, you know, the biggest thing I would say, I created a little equation for myself, just to keep myself in check years ago, that I call the impact equation. And that is imagination, our mindset, our creativity, our resourcefulness times influence, which is not just our ability to influence but circle of influence, who we know, you know, our network really does equal our net worth as the old cliche goes. So imagination times influence times, as I said, in perfect action really creates our, our impact in our income in the world. And if you look at any breakdown in any business that I’ve worked with, over the years, you can always trace it back to one or more of those top three. So it’s a breakdown in mindset, it’s a breakdown and imagination, creativity, something like that. It’s a breakdown in, in circle of influence in, in networking, getting the word out there or in a being able to quite honestly sell yourself in a compelling way. And or it’s just a breakdown in action. Because the person is is trying to wait until perfection comes together. Yeah, definitely.

That I think that’s one that really holds people back. They want everything to be perfect. You don’t want to put put out a podcast because you don’t like the way you sound. Or you don’t have the right equipment or right.

But that comes later. like nobody likes the way they sound. And everyone, even the top podcasts, like Pat Flynn doesn’t like his first few episodes. And yeah, yep, I have a good friend that just has been in the podcast space for about a year. And his early episodes were just rough as all get out. And so you know, it gets that’s the way they have everything is a life though, you know.

Mm hmm. Yeah. And for me, I find that I have the issue with blog post, I’m like, Oh, my gosh, I’m not gonna publish a blog post, because it’s not going to be perfect. But reading the blogs that I read, they’re not perfect either. Yeah, exactly. I think along those lines, to a person really knowing themselves, their style, and owning that, you know, meaning their work style, their productivity, style, whatever it could be, that’s critical. Because otherwise, you know, we can chase our tail with the next new workflow system, or, you know, whatever you use, you know, trying to be productive or, or chase our tail with, with, with not understanding how we write best or, you know, that were maybe a spoken word person instead of a written word person. And so we need to speak it out and get it transcribed and start from there. You know what I mean? Like, really knowing and owning yourself and owning your strengths. Honestly, if I have to boil it down, I’d say my biggest piece of advice. Yeah, definitely.

And then it comes down to also just keeping it authentic, like, you’re not going to speak really business E. If that’s not the way that you normally speak, and people are going to be okay, with you speaking, very casual, they’re going to be able to relate to that more than being fake, because they can see through it. Absolutely. I totally agree. You know, that’s one of the things we work with our clients. But more importantly, for myself, like, I made a rule, I quit wearing suits years ago, for any circumstance other than maybe a funeral.

But, you know, I just, I won’t do it. And, you know, I show up, you know, looking great looking nice, you know what I mean? But, but I ain’t going to be as soon as the sun goes.

So aside from not working for someone else, and aside from your family, what is your why really, I would say, liberating people from that which holds them back their, their fears, their, their concerns, their, you know, inability to, you know, right now, at least in my business, and the speaking business, let’s put that in context. You know, it’s, it’s the person who turns down the opportunity to give a presentation just because they’re afraid or they don’t know, how are they how to prepare, or whatever the case I want to free people of all my life has always been about helping free people in some way, shape, or form, and it still continues to be.

So what advice do you have for someone that is maybe holding back because they’re afraid that they’re not prepared, they’re scared.

Number one is Breathe, breathe, breathe, breathe. That’s the one thing that shuts most people down as simple as it seems. And then secondarily, you know, say yes, go in there, figure out your preparation, sweet spot, some people are better off if they really, really prepare heavily. That’s what I do. Some people are better off if they prepare very lightly, and then kind of shoot from the hip and know what that is. And then after the fact, go back and do kind of a post talk debrief, if you will, probably the best way to put it. So go back and look at on a piece of paper, write it down. I do this after every single day of every single talk that I give still to this day, what did I do? Well, that worked. What do I want to do? Again, what do I want to replicate? And I make myself right, that first because the second question that most people think of is, I mess this up, I mess that up. That’s not the question. The second question then is, okay, what do I want to improve on? How do I want to improve and keeping a written log of that where you can go back because, you know, you won’t remember it if you don’t write it down in in the world, or you’ll be overly hard on yourself. And so I think, you know, breathe prepare, as well as you can know your sweet spot on that. And then when you’re done, take some time and force yourself to sit down and say, What do I want to do again? What worked? what went well? And then how can I improve granted face? What’s your favorite internet resource or app that just makes your life easier right now, I would have to say, I have lost a significant amount of weight this year. And it is due to the it was called the company was called weddings. It’s now Nokia health products, and everything from smart scales, to smart watches, to, you know, everything that ties into your phone, and it’s all through one app. And it tracks every single aspect of your health and vitality, weight everything on a day to day basis. I really believe where performance is measured performance tend to improve. And so that’s been right now that’s been something to transform my life. And it’s my favorite app right now.

Awesome. Is that Nokia like the old cell phone? Yeah, really? Yeah, they bought bought Withings?

Yep. Okay. That just happened a couple of weeks ago.

That’s interesting. Wow,

it’s great line of products. Yeah.

Well, they, you know, what, their phones were bad. They never broke.

No, no, no, no. And they’ve stayed, you know, a fairly large force worldwide. I mean, here in the US, we don’t see them as much. But, you know, I’ve worked I worked a lot in, in Europe, and, and specifically Europe in the UK is really where you see him the most. There’s still a pretty big force there. I think us is pretty much on iPhones and Samsung’s and pretty much but I think I think the key is getting ready to make a comeback. So where can listeners find you online? Where you add on social media? what’s your website? They can they can find me easily. So website is Joe Williams online. com and then Facebook, LinkedIn, anything like that. Just Just find me under Joe Williams in Denver, Colorado. Okay, awesome.

Joe, thanks so much for sharing your story with us today. Absolutely. Thank you.

 

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