#165 – Interview with Real Estate Entrepreneur Valarie R. Brooks

Click on the button below to listen to this episode of the Start Fierce Business Podcast.

Valarie R. Brooks is a nationally known real estate mogul, investor and, entrepreneur. She’s the owner of Valarie R. Brooks Real Estate, a brokerage agency that lists and sells homes and commercial properties in North Carolina, South Carolina, and Georgia.

In addition to guiding her real estate team, she also provides instruction and guidance to other entrepreneurs, particularly those in real estate, on how to dominate and become top earners through her coaching program, Destination You Inc.

Valarie has been a leader in the real estate industry since 1997 and has closed over a billion dollars worth of real estate. She’s a member of the Institute for Luxury Home Marketing and has garnered many awards such as HGTV’s Real Estate Expert, The National Five Star Professional award and Elite’s Business Woman of the year to name a few.

In this podcast episode, Valarie shares advice for those wanting to get started in the real estate business. She talks about how she got started in the real estate business as well as why she’d like to have lunch with Beyoncé.

Choose your career because there’s some type of passion involved. - Valarie R. Brooks Click To Tweet

In This Episode of the Start Fierce Business Podcast:

  • Valarie shares her greatest business challenge – growing a team.
  • She talks about the importance of hiring a coach to get you where you want to go.
  • We discuss how she got started in the real estate industry.
  • As well as why you shouldn’t choose a career just because you think you’re going to make a lot of money.

Valarie’s Favorite Online App:

(Some of the links listed below are affiliate links, and I will receive compensation for you signing up for service using my links.)

Mentioned in this Episode:

Reach Out to Valarie:


Note: Transcripts are created automatically and are not 100% accurate. However, they help our visitors find relevant content using our website’s search feature.

Welcome to the show. Valarie thank you so much. I’m so happy to be here. It’s great to have you on. Tell me about yourself outside of your business outside of my business. I love to read. I love to travel. My reasons for loving to travel is I love to embrace new cultures. I love tasting different types of foods and just seeing how other people live and communicate. And by I was a flight attendant A while back for about eight years and absolutely love to travel outside of traveling and reading.

I’m a bit of an introvert. So I like sitting on my desk in the morning drinking coffee. And in the evening sitting on my desk drinking wine. So that’s a little bit about me outside of work. I don’t have a deck. But I do have a window that faces outside and my mornings consists of sitting on my table, looking outside having my coffee. Yes, I love that. It’s Meantime, what’s your favorite place that you’ve traveled to?

Oh, my favorite place, believe it or not, if it’s local here is near Charlotte, North Carolina. It’s not overseas or anything. It’s this place called Asheville, North Carolina is in the mountains. And I love the mountains. Because again, it’s just really kind of laid back. The atmosphere is very laid back in Asheville, very liberal there. And the different restaurants are very in their local Mm hmm. And don’t have many chain restaurants there. And the food is very good and very fresh. And the hotel that I favor to stay, and I have a lot of massages and mineral baths and things like that, because I’m very much into relaxation stuff. Uh, my relaxation favorite place, I would say that it’s Asheville. Now if I want to be very active and go bike riding, and just do all types of different things, go to the beach and play volleyball and things like that. I like a robot. Yeah.

When did you know that you were an entrepreneur?

Oh, my. I was very young as I think back Of course, when I was young, I didn’t know the word entrepreneur. But I knew then when I was young, and I was in elementary school, we had a course on typing. And I remember telling my teacher that I didn’t want to learn how to type. And she called my mom. And we had a meeting, my mother had to come in, my dad couldn’t make it. But my mom had to come in. And we had a conversation with the teacher. And my mom looked at me and said, What, Valarie, why don’t you want to learn how to type. And I said, because I’m going to have somebody to type for me.

And that was in the third grade. And I was very serious about that. I didn’t want to learn how to type. But they insisted that I learned and I’m very glad that I did really, really fast. And people these days get really tight. And I’m pretty good. The second time was, and you know, I grew up when we all played outside, and we play kickball and baseball and volley ball and things like that. And with our we know the neighborhood tribe and I decided to do the gloom normal thing. I for me. While everybody was getting hot and sweaty, I opened up a lemonade stand, and I added cokes and spice to my list. And I open that stand up for the kids in the neighborhood playing kickball and volleyball will tell us about your business and how you got started with that. Well, I’m a real estate broker, I own real estate company in Charlotte, North Carolina, Atlanta, Georgia. And we’re in the process of opening one in Raleigh, North Carolina. I got started in a very interesting way. My dad back in the day was an investor before the Word became cliche.

Our grandparents left my dad quite a bit of land and, and he mobile homes on the land in a small town outside of where I grew up. And I used to go with him on Saturday, every first Saturday of the month to pick up the rent payments. And then after that, he and I would go to Burger King and being the foodie than I am. That was the highlight of the day actually. And that was going to Burger King. And one day Burger King. I asked my dad so Daddy, when you pick up the rent, does that mean that we can eat because you pick up rent money, so you can pay for our food. And he looked at me and said, You know what, you’re right. That’s exactly right. Picking up rent money means that you can eat and to be able to pick up money, you have to buy real estate, you have to own the real estate. And that stuck in my head. Now, when I graduated from college, two days later, I became a flight attendant. And I knew then that I wanted to see the world. But in the back of my mind, I always wanted to sell real estate but I need to back up at the age of 19, I bought my first house and I still have the house and it has escalated and value immensely. And then after I traveled a while I took the class to learn how to sell real estate or to get my license. And that’s how I started and I absolutely love it.

So what’s been your greatest challenge as a business owner so far growing my team that’s not biggest challenge is much, much, much, much better. But there was so much to learn in hiring and firing calm. And at first I was trying to do it on my own. So I started taking classes and I hired a coach, I hired a coach that was doing exactly what I’m doing. And I just believe in getting a coach I believe in being coached. I have a coach now. And that is why I became a coach. I’m also a coach. And that has been my biggest challenge. And even now and growing other teams. I think my biggest challenges because a little part of even though most people would think I should be able to there be over it is the little part of me, there is a little part of me that continues to want to be involved in every movement of the business. And I realized that I can’t be so I have to hire people that I can trust. And believe it or not, to this day, that’s very difficult for me. And I need I know you to get out. But it’s still hard aside from not wanting to work for someone else. And aside from your family, what’s your why I wanted to create generational wealth.

I don’t have any biological children. But I have nieces and nephews and God children that I absolutely adore. And I want to leave a legacy and that is my why I want them to not have to work as hard to achieve what they want to change. Now, don’t get me wrong, I want them to know, I want them to have a good work ethic. But I want them to have more options than I’ve had. And that’s a major reason, generational wealth.

I love that what advice you have for someone that is wanting to get started in the real estate business. When I have a does that apply to work with me? And when I asked them, so why do you want to get into real estate and if the first thing they say is because I want to make a lot of money, I tend to not to want to hire them. And the reason is, if you choose real estate or whatever career choice you choose, you need to choose it. Because it’s something you like, or something you love. You know, you have to have some type of passion involved. And whatever you want to do in order to be successful. It shouldn’t be to make them money. And some my brother would tell me totally different. I’m in my business to make money. Valarie, I don’t care what you say. But I just recognize this for me. I’ve been in many transactions. And this may be hard to believe. And I’m working hard to get a job guy, I know that there’s going to be a happy ending. And of course, I’m happy to get paid very much. But I’m so involved in what I’m doing and enjoying it so much that if I could really not get paid for it, I’d love to be in that position. I’m not in that position. So I do love my check coming. But I love the before the check and the check because I established great relationships. So you need to be able to like what you do. You really have to if you could have lunch with one business thought leader who would it be believing in that it would be beyond say I love her I love her and the reason it BSA has the best work ethic. Not only that she’s talented. She’s a businesswoman. I’ve seen her in different interviews and how she conduct her meetings and how she demands perfection from her dancers and from everyone involved.

And she just handles her business. She’s such a businesswoman. And of course she looks great while she’s handling business and truth fully. I really can say that BSA is every woman she admits that she has ups and downs and she has a family. She’s gone through trials and tribulations and she just does not stop. And I admire her. I admire her a lot. And I love to sit down and talk to her and say, how do you do this? How have you stretched beyond these managers? And what is it that makes you continue to move, move, move? I just mentioned that to someone earlier today. So that would be her.

I love her too. What’s your favorite business book? Who Moved My Cheese? Do you know anything about that book that’s not by Seth Godin. Is it I know as Bye Bye. Oh my god.

Let me look it up. Yeah, look it up. Okay, Tom, I don’t know who the author is.

Dr. Spencer Johnson. Spencer Johnson. That’s who it is. It’s a Johnson here, right?

I don’t know, I thought Seth Godin.

The reason I like Who Moved My Cheese is I tend to be an over thinker about two mice and and their journey to move the cheese and they built their lives around the Big Cheese and their little people. And they’re trying to figure out how to move this cheese. And it just shows the different way they think if I remember correctly, their names are scurrying Smith. And it shows just basically have a maneuver through life. And one tends to overthink and not figure it out. And he’s just not getting it. Whereas the other one and I forget who who it is he he analyzes and if an obstacle comes along, he’ll just move that obstacle over and just keep moving. Whereas if an obstacle comes along with the other mice or mouse, he will kind of sit down and ponder and get a little sad about the situation and, you know, not easily get over an obstacle. So things like that. Just he just compares how to keep it moving versus sitting there and just getting beat up by life. You know, does that make sense? Yeah, that sounds like something I need to sleep.

Yeah, I love that book. I think it was written in 1998, because I remember that. That was the year I got married and was getting ready to start a business. And I was trying to figure it out.

And what’s your favorite internet resource or app that just makes your life easier as it relates to real estate? It’s my contact app called top producer. Mm hmm. It makes it very easy for me to just click in and send an email a message I’ll call from when app like that, but not best app is my calendar. The Gmail calendar.

I love that calendar. Yeah, say keeps me on track. Mm hmm. Yeah, me too. If it’s not on there, it doesn’t get it doesn’t exist. Isn’t that the truth?

Yeah, I actually I have an iPhone and you can’t see your tasks and your calendar in the same the same screen there are two different screens but I have this this app called fantastical that I could see it all so everything ends up on my calendar because I used to put tasks just as calendar appointments and I know that’s not the right ladies your calendar so this works better okay. fantastical. Yes. Okay, I’ll have to look that up.

Yeah, they have it for the phone and they have it for the Mac on the Mac. It’s like $50 so expensive. But the phone when I think it’s like four bucks. Okay. Okay, I’ll have to look into that. Where can listeners find you online? What’s your website where can we find you on social media look at my social media I do courses at Valarie are Brooks and Valarie is spelled e Ll a are Brooks and I always tell people that are is for realtor and Facebook is VR be real estate. Linked In as Valarie are Brooks. My website is love Charlotte homes. com or Valarie are Brooks. com. It’s all very simple. can remember that Valarie Brooks. That’s all the social media as well as the website.

Okay, awesome. Valarie, thank you so much for sharing your story with us today.

Okay, I enjoyed it. Thank you.