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Monica Kade is a speaker trainer and communication consultant. She has over 12 years’ experience in publishing, media, and entrepreneurship.

Her successful online ventures include Mink Magazine, Career Confessions, editor for WorkDifferent and Managing editor for print publications Aspire and My Business magazine.

Monica took Aspire from a digital magazine to print (and into newsstands) with no previous print magazine experience.

Monica regularly writes for high profile business platforms like Commbank’s Women in Focus to popular lifestyle websites like ‘Rescu’. She has also interviewed an exceptional variety of successful, inspiring people on her popular podcast, ‘The Monica Kade Podcast’.

In this podcast episode, we talk about being very clear on what you want to do before you do anything else. We discuss the difficulties of adapting to being your own boss. Monica also shares why she does what she does.

Be clear on your message and what you want to do before you do anything else with your business. - Monica Kade Click To Tweet

In This Episode of the Start Fierce Business Podcast:

  • We discuss the challenges of being your own boss.
  • We talk about the importance of being very clear about what you want to do in business.
  • We discuss what happens when you’re not clear on your message – everyone starts to influence you.
  • Monica shares why being influenced by everyone is not a good thing in business.
  • She also shares her business why.

Monica’s Favorite Online App:

(Some of the links listed below are affiliate links, and I will receive compensation for you signing up for service using my links.)

Reach Out to Monica:


Note: Transcripts are created automatically and are not 100% accurate. However, they help our visitors find relevant content using our website’s search feature.

Welcome to the show. Monica. Hi, thank you so much for having me. awesome to have you tell

me about yourself outside of your business. Sure.

So I guess outside of my business, I would tell you that I love the ocean, I’m very much an eight to person, I love being out and immersing myself in the world. And just, that’s where I draw a lot of my inspiration from, and I find that that’s where I’m most connected with myself, which is really helpful for what I do in business. And when I’m more connected with myself, then it allows me to be more connected with the work that I do. So I love I live by the beach. So I’m pretty much in the water most of the days now it’s summer over here. So that’s really lovely. And you know, other things, you know, being with family, friends, just the regular kinds of things, and the simple things that will tell me about your business and how you got started with that. Sure. So my journey has been a bit of a not a straight line that special and I guess my business well, this particular business has kind of morphed into itself. But I started my first business and online magazine when I was just out of high school. And I went to university and I didn’t like being at university, I didn’t like what I was studying, which was human resources. And I thought to myself, what could what business could I create, you know, and one day this idea of a magazine came to mind and and I couldn’t get it out of my head and it kept pestering me and pestering me. And then finally, I thought a campaign should do this. And I told a good friend about it at the time. And he was aggressive designer. And he said, Oh, I’d love to be involved. So he ended up being my creative director. And we started the magazine. And we ran it in Sydney and Melbourne for two years. And it was for creative talent in the emerging arts. And in that time, that’s when I first discovered my ability as a writer, where I really just realized how much I love it, and how much I love expressing myself through it. And it was something that came very effortlessly. So that’s when my writing create sort of began. And then over the years, I because I was quite young. And so I was 20. So over the years, then I contracted and worked in marketing and communications. And then

kind of more recently, I was the editor for some magazines. And then eventually my business evolved into what it is today where I still do copywriting, but I work with clients in all aspects of their communication. So that’s helping them take their message and express it, whether it be through copywriting through their buyers, or sometimes they need help in the beginning stages where they’re not clear about their message. And they’re struggling to, to really say what they feel. So I help them facilitate that through one to one sessions. And I also have a communications online program, which also helps them to do that. That’s in a very short, condensed nutshell.

Okay, what’s your greatest challenge as an entrepreneur?

I think it’s adapting to, I guess, when you’re not living with a nine to five job,

things come out of the

unexpected. And you have to adapt and you have to respond to those things. So sometimes it’ll be working with things like cash flow, sometimes it’s self promotion, and different avenues like that. So that’s probably the biggest thing learning to navigate those as aspect of business.

And what advice do you have for someone that is just getting started in business, I would say, and this is what I say to a lot of my clients

get really clear

base. so clear that on your message, and what it is that you want to do before you do anything else, because if you’re not clear, we become influenced. And we start to take on what other people are doing. So we look so much we look around us more and look at what’s working for other people. But the thing is, that doesn’t always work for us in business, because we’re our own individual. And we have a different dream. And so we have to really know what it is that we want to do. And once we’re clear on that, I think the next steps kind of show themselves along the way. But it’s just

really important to get

clear, and then follow the next step, moment by moment,

aside from now wanting to work for someone else. And aside from your family, what’s your why,

for me, it’s really about expressing who I am and the love that I feel for what I do. And that really drives me forward. Being able to

do what I do and

help other people express that feeling in their hearts. You know, that’s very exciting. It’s very liberating. And

that that would be my wife,

if you could have lunch with just one business thought leader. who would it be? This

is not someone mainstream. I could name somebody mainstream. But one of my mentors, and I actually worked for him a few years ago, I was his publicist and Social Media Manager, his name’s ma Sorgi and he has had a very big impact on my life. And

of course, I’ve had lunch with him before, because I know him that the

inside and the depth

of the conversation and how he runs his business is what I just love, and to learn more about those things. That’s,

that would be wonderful. And what’s your favorite business book?

I’ll have to be honest,

I don’t have a favorite business book, per se, the books that I love to read the most biographies and stories about people’s journeys and how they got to where they are, if I have to pick a book that I think is really important, and it translates into business, I think, because it’s about who we are,

and depending on how

we present ourselves in the world, then that affects our business. So the book is called The Power of Now by Eckhart Tolle Lee, and so that would be my choice, unfortunately, how good a business book for you

and what’s your favorite internet resource or app

that just makes your life easier.

I would have to say the Bewdley app,

I use that all the time like shortening links on my desktop on my phone. It’s so convenient because whenever you’re doing something on Instagram, you can just jump in there and yeah,

I love it.

Yeah, I like that app as well. And then you can see stats that sometimes you can’t get from other places. Yeah, it’s hardly It’s amazing. Where can listeners find you online? what’s your website? Where do you hang out on social media?

Yeah, sure. So my websites Monica k dot com and you can find me on Instagram at Monica Cade. So just mo n IC a k d sorry my voice is going quirky

and yeah love to connect with you there if you have any questions you can also email me through my website. Both those avenues are a great way to connect with me. Okay, perfect. Well Monica, thank you so much for sharing your story with us today. Thank you so much for having me Cindy.


Cindy Rodriguez is the host of the Start Fierce Business Podcast. When she’s not interviewing awesome entrepreneurs, she’s working on growing her startup, going to Disney World with her daughter, or reading a book.

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