Do you have a business Twitter account? Do you use that account?
If you’re like I was, you probably think Twitter doesn’t matter for business. You have a Facebook and Instagram account. You’re even on Snapchat, so why go on Twitter also?
That’s exactly how I thought until January of 2017. After listening to people I interview on my podcast telling me that I needed to be on Twitter, I finally gave in and created a new account. And I’m so glad I did.
Facebook is great for ads, but unless you have a huge page, your posts don’t get that much traction.
Instagram doesn’t have clickable links within posts.
Snapchat doesn’t do links either.
Then you have Twitter.
Like Facebook, you can write a status (although much shorter than Facebook) and include a clickable link to draw traffic to your site.
Unlike Facebook, Twitter is an open platform where you can talk to everyone, whether they’re a celebrity, your favorite brand, or your next door neighbor. You’re not just limited to the people in your circle of friends or page network, and you don’t have to join any communities to reach out to influencers.
On Twitter, if you include a few hashtags in your tweets, it gets your tweet in front of a more targeted audience without having to boost a post.
People can also search for certain terms and find your tweets, again bringing you traffic without having to promote a post or join some community.
So how do you grow a Twitter following for your business?
Consistently post quality content that’s relevant to your target audience.
One of my favorite entrepreneurs, Gary Vaynerchuck, says that you should document instead of spending time trying to perfect your content.
So if you’re a web designer that just had to fix something on a client’s site, you can post a few tweets about the problem and how to solve it. It’s a great way to position yourself as an expert in your field.
If you don’t know who your target audience is, or what types of things they’re interested in, check out what a few of your competitors are tweeting about to get an idea. Don’t copy what they’re doing. Just draw inspiration from them and figure out how you can do a better job.
Whatever you do, DON’T only post about how amazing you are, how much experience you have, and how many high profile clients you have. I think I speak for everyone when I say, NOBODY CARES! People want to know how you can bring them value first. Then they’ll ask for your credentials.
Re-post curated content
Another way to position yourself as an expert in your field is to re-post other people’s content, a term commonly known as curating content.
I subscribe to several different business blogs via Feedly. I log on a few times a week to read articles that are appealing to me. When I find articles that would be helpful to my audience, I post them on social media.
One of my favorite features in Feedly is that they mark topics in orange that are hot right now, and you can also see how often a blog post has been shared (See image below). You’ll find that when you share highly shared content, your tweets get liked and retweeted a lot more!
Schedule times to tweet
When you use Feedly, you’ll find lots of amazing content to share with your audience, but I wouldn’t post it all at once.
I’m a long time user of Buffer, a service that allows you to schedule tweets and messages for other social media platforms.
Buffer is super easy to use. You just sign up, add your social media accounts, create a posting schedule based on their best time to post predictions, or set up your own schedule, and fill up your queue.
They have an app and integrate with Feedly so those curated posts will be really easy to add to your Buffer queue. (See image below.)
Once your posts go out, you can view stats in Buffer and see what content performs best.
Posting relevant content is not enough
Remember where I mentioned about the part about Twitter being an open platform?
What you really need are proactive interactions with others. This means you’ll need to find people to engage with on Twitter. The easiest way to do it is to do a twitter search for a keyword that’s relevant to your industry, read through the tweets, add people that interest you and like their tweets.
Some of these people will follow you back because they see that you follow them and that the content you post is relevant to their interests
This is my favorite Twitter hack I’ve used to grow my account. But there is one problem with it – it’s time-consuming, like, REALLY TIME-CONSUMING. I don’t have time to spend going through hashtags, engaging with others and following relevant people. I’d rather engage with them on my timeline.
Thankfully I found a service that handles this for me.
Recently I stumbled upon Hypegrowth. It’s a service that helps you grow your Twitter audience, by naturally attracting and engaging with users on your behalf.
How? They follow relevant people and like relevant tweets based on the keywords you define. It all runs on autopilot with human interaction.
Why it’s different from buying followers
It’s 2017, and we all know that buying followers on social media doesn’t work. So how is that different from using Hypegrowth?
Well for one, when you buy Twitter followers, you’re literally just paying for say 1,000 followers. They somehow get these 1,000 people to follow you, but you’ll notice over half of them don’t have profile pics, they may be bots, and they’re not people who would benefit from your content.
With Hypegrowth, you’re following real people who post about the things you care about.
There are no forced follows, these people actually choose to follow you back after they see you follow or like their content.
So while your account won’t grow by the thousands overnight, the quality of your followers will be much better than the person who bought their followers.
Remember, quality is better than quantity!
Think of it this way, would you rather tweet at 20,000 people who never like, share, or reply to your tweets or 1,000 people who regularly engage with your content?
Let’s get some new followers
Signing up for Hypegrowth is easy, you create an account on their website, (this account is entirely separate from your Twitter account.)
Then you allow them access to your Twitter account (you can add more than one and manage them all from one account).
Don’t worry here – you don’t need to give away your Twitter login details. Instead, you just authenticate Twitter through secured oAuth (it’s official Twitter protocol). This is good because if at any point you decide Hypegrowth isn’t for you, you can revoke the access from your Twitter settings (under connected apps), as opposed to having to change your information because they’re manually logging into your account to get their system to work.
Setting it up (+ my recommended settings)
Once you sign up, make sure to spend some time on defining good and relevant keywords – your success with the tool will depend on this.
First, you’ll pick 15 – 20 keywords you want the tool to engage with on your behalf.
How do you come up with good keywords?
Hypegrowth “listens” to the content of the tweets so the keywords you put in need to happen within the tweet. Having said that, these words should be words that your target market would be using, not something that your industry would be using unless of course, your target market is in your industry.
Here are some questions you can ask yourself while defining the keywords:
- What are people I want to attract to my profile are Tweeting about?
- What words and phrases are they likely to use?
- Who are frequently mentioned Twitter users related to my industry?
- What event hashtags is the audience I want to attract is tweeting about?
- What are the lifestyles of people I try to attract to my profile?
For example, I’m a web designer, and I’d like to target business coaches. I would do a better job at attracting business coaches to my profile by targeting the hashtag #businesscoach than I would #webdesign. #Webdesign is a hashtag that I’d use to show off a new site I just finished, so the chances of my ideal client using that hashtag are very slim. And if they are using the hashtag, it’s probably to show off a site they just got designed, in which case, they really wouldn’t need my services.
Just remember to be specific about keywords and avoid generic ones like “health” or “diet.”
Here are some tools that will help you come up with keyword ideas for your account:
- Twitter search – Simply do a search for a particular keyword combination or phrase, switch to the “Latest” tab and see how frequently it’s mentioned on Twitter. The more frequently your keyword is mentioned, the better because that increases the pool of potential users you can attract.
- http://www.rightrelevance.com/ – put the industry/topic related to your niche, switch to “Influencers” tab and see who’s there. Here you can pick both – Twitter handles of those influencers and keywords associated with their profile. Then check one by one with Twitter search how frequently the given user or keyword is mentioned.
- Other user’s timelines – Yes! Other users in your niche are tweeting about particular things and this is often a good source of keyword ideas. Pick 2-3 popular users in your space and see what topics they’re tweeting about. Then take those keywords/phrases and put them in Twitter search to see whether users you want to attract to your Twitter profile tweet that about those topics also and how frequently. Remember that users in your space who use industry keywords might not necessarily target the same audience as you.
Please note that keywords can be changed at any time, so if you notice a keyword is not performing well, just delete it and try a new one.
Now, when you started following relevant users based on your keywords, it will be good to unfollow some of them at some point. Hypegrowth also lets you choose to unfollow profiles and will do that automatically after a couple of days. What I do like about this part is that the tool will unfollow only those who don’t follow you back, so you don’t have to do it all yourself.
Like with unfollows, you can also choose to “unlike” liked tweets after a couple of days.
The tool also allow you to have more granular control over what’s going on:
For example, you can tell the service to follow no more than a specific number of profiles per day or limit how many likes it does per day.
You can select to mute newly followed profiles. This is a great option if you don’t want too much noise on your feed. I personally don’t do this because I actually want to follow cool new people on Twitter. If I notice they’re saying stuff I don’t like or agree with, I just unfollow them.
You’re also able to select your target speaking audience. Which I recommend, as I won’t be useful to someone who speaks a language other than English.
Okay, but what if you want to avoid particular content or maybe your competitors?
You can blacklist words and hashtags, so you won’t engage with certain users or keywords.
For example, if I’d like to target podcasters, I can use the hashtag #podcast, but that will get me following and liking people with all kinds of podcasts. I can set up keywords specifying that I don’t want to follow comedy, political, entertainment, television, etc. so that I don’t follow those types of podcasts because they’re not relevant to me.
I add in new blacklisted words all the time as I see myself following people.
Once you finish setting everything up, it’ll take about 24 hours before you see some activity from Hypegrowth.
You can see what accounts are followed and which Tweets are liked by going to your Activity tab available under one of the icons on the right side.
Since I’ve started running Hypegrowth a month ago, my Twitter account has grown by 50% (507 new followers.)
Below are some stats on my followers so you can see that the people that follow me are actually relevant to what I post about, and not just random people. I mean of course I have random people following me, that’s just natural. But the majority of my followers have interests that are in line with what I’m Tweeting about.
In fact, Twitter has helped me connect with some awesome entrepreneurs that I’ve interviewed for my podcast.
To sum things up
Having a successful Twitter marketing strategy is one part having the right people following you, and another part posting relevant content for your followers.
Services like Hypegrowth are an excellent choice to help you gain targeted, relevant Twitter followers and save you a lot of time.
If you have an online business, Twitter should be a part of your marketing plan. The openness of the Twitter platform is a huge benefit, whether you want more exposure for your service/product, looking for new clients and connections or simply want to engage with interesting new people.
Cindy Rodriguez is the host of the Start Fierce Business Podcast. When she’s not interviewing awesome entrepreneurs, she’s working on growing her startup, going to Disney World with her daughter, or reading a book.