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Dennis Friebe is Orlando based magician Kardenni (Car – Denny.) Although he considers himself a Jack of all trades, his greatest passion is entertaining – specifically through magic and acting.

He first became interested in magic his freshman year of high school after being intrigued by a magic trick he saw. He went on to work at a magic shop and became hooked ever since.

In this podcast episode, we talk about the power of embracing failure in order to succeed as a business owner. We talk about why expecting to fail will help you grow as well as other entrepreneurial struggles, like staying focused.

You have to fail, understand the concept of the failure, and be okay with the failure in order to succeed. - Dennis Friebe Click To Tweet

In This Episode of the Start Fierce Business Podcast:

  • Dennis shares his journey with magic from high school to now.
  • We discuss his greatest business challenge – time management.
  • We talk about why you need to fail as much as possible in order to be successful at anything.
  • Dennis also shares a story of how struggling made him appreciate where he’s at now.

Mentioned in this Episode:

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Reach Out to Dennis:


Note: Transcripts are created automatically and are not 100% accurate. However, they help our visitors find relevant content using our website’s search feature.

Welcome to the show. Dennis. Thank you. Thank you. Thanks for being on. Tell us about yourself outside of your business. Well, I’m

Dennis free. But I was born in a very small town called, but now I’m Germany. And

I lived in Germany for the first 10 years of my life. My stepdad was an American army, and then we moved to Portland, Oregon, which is where he’s from, and pretty much started life over at 10 and kind of

trying to find my way in the world like anybody else. You know, I started getting interested in magic my freshman year in high school. Somebody on my wrestling team showed me magic trick and I got inspired and I asked I asked you know how it worked and wouldn’t tell me so i’d wrestling for it and

ended up learning the some of the secrets

and got a job at a magic shop. And at that, at that point, it was just all over. It was that was the thing that hooked me that I realized, wow, I can make money with this thing. This is something that is also very fun to do. And it inspires me and

it attracts my and my creativity and feeds that creative side of me and just going with it. And yeah, and then it’s just gig after gig after gig. You know, then all of the the adversity and stuff like that, that comes with something like that. Okay, well, tell us about your business now. Well, it’s it’s been a bumpy road like anything. But I am now living in Orlando, Florida, and my one of my major clients would be Walt Disney World, I perform out at the boardwalk resort there, and I do like a street style show. So it’s almost like like a street Busker where I could personally

sets out a rope, and then they gather a crowd out. And then like throughout the show, they asked for money. But at Disney, we don’t have asked for money because we’re accommodated by the resort. So it’s glorified busting busking, and I just go out and do four shows a night doing that and when I’m not doing that I’ll perform doing magic at a like a corporate event or at someone’s like someone’s in or something if they’re having like a huge party,

different things like that trade shows and conventions, county and state fairs. And if I’m doing it to give that then I’m studying acting on the auditioning for film and TV doing like Little Theatre pieces, doing acting classes and workshops and just refining my art. Cool. That’s so interesting. What’s your greatest challenge as an entrepreneur

focusing and managing my time because there are so many

Things that I’d like and are so many things that

I connect with. And, and, and good at it, it becomes a struggle to be able to manage and juggle those things, to dedicate the time that something needs to, to really grow and flourish, you know, and be something at all. I’m one of those, you know,

like jack of all trades, kind of guys, I can,

I can do a lot of different things. I can work on houses, I can work on cars a little bit, you know, out of the things that are, you know, you only do a little bit or I get a lot when I was a kid, and now my time is consumed with other creative things. But all those things kind of stick with these vast knowledge or that kind of bleeds over into all different things that you do in your life. And so the challenge really is like juggling that and going, you know, I,

I’ve got to do an interview and then do an audition and then I have to work on my show and then

Where do I take a break? And where do I watch this Netflix show that I want to watch? Or where do I find time to eat? And so juggling, that is really the the biggest challenge for me because I start to drift off.

Oh, this thing is a butterfly with the butterfly. Wait, now focus on this. Focus on that.

Oh my gosh, I’m the same way. And it’s probably just a part of being a creative because I have my startup, which is pretty much my nine to five will probably more than nine to five. And then I’ve got my podcast and it’s like, oh, I should be doing things to grow the podcast and to add things to the podcast, but then there’s agent of shield on Netflix that I want to binge watch.

There’s so many things that pull out your attention. Yeah, yeah, I find that I’m making sure that I meditate at least once a day in the morning or the evening.

before bed, or both, sometimes if it’s if I feel it necessary, I’ll do it in the middle of the day as well.

And it helps. Yeah, because it just allows me to focus on one thing, which is my breath, or a specific thought, or my heartbeat, or whatever it is, and, and let everything else is kind of washed away.

It’s similar to when I’m like performing out doing a magic show or something like that, where the minute I go out there, I’m focused on only that and everything else, you know, whether it’s something tragic in the family, or something that’s just been bothering me all day or all week or for a month, all that goes away, because my attention is focused simply on the task of entertaining these people. And a minute I’m done with that. I’m back in the green room waiting to do another show or leaving or whatever it is on unpacking, unloading or whatever,

then all those things kind of slowly start to wash back in but I find that meditation and

being focused on something like performing makes all those things go away. Because in order to do any of that good whether I have to do an audition over, be on a film set or on the theater stage that has to take my attention and everything else has to go away. What advice do you have for someone that’s just getting started in business while you’re just getting started in business? I think that the biggest advice is to to go out and to fail. I think that’s the biggest thing that I had one of my my teachers as a young musician always tell me, you got to go out and suck.

I didn’t understand what he meant nothing. I don’t want to suck. I want to go out and be awesome. Like Now. Now. He’s like, I go out and I try to suck every day and I don’t understand he’s like, well, you gotta suck in order to get good. So go out and suck a bunch. So I think for anybody getting started in business, you have to fail you have to

understand the concept of failure.

You have to be okay with that failure. Because if you just have automatic success, then nothing’s learned. You just did the thing like, well, that’s great. Let me do it again. And then you’re just like, you’re not educating yourself. You’re not growing as a person and being Yeah, you’re, you’re in business to make money. But what good is the money if you’re have no heart or soul or any kind of drive towards anything human? So I think you have to go out and really fail a bunch. I think it’s Edison. I was just talking to somebody about this, as quoted saying that I didn’t fail. I just found 10,000 ways and it didn’t work,

right. And then all those ways that didn’t work could help along the way somewhere else, you know, maybe you have another business or somebody else is doing the business and they go I’m doing this thing don’t do it that way. I tried it. It’s not going to work for you. Right. So now you’re helping somebody else out with that or you know what, this thing didn’t work for me, but I think

That my work for you so, so much can be learned through failure and trial and error and things like that, that anyone getting started in any kind of business are or anything creative be ready to fail and embrace that failure. Yeah and you guys just say you know like you’re going to fail we’ve all failed.

But I think that what separates an entrepreneur from a entrepreneur is that an entrepreneur keeps going, even if they fail, you might look silly in front of your friends, but who cares, just keep going. Yeah, I mean, eventually something kind of comes out of that, you know, and even once you’ve hit success, it’s like failure happens again, you know, Jerry Seinfeld very, very successful as a comedian then gets a TV deal. Very successful with that. Then the TV shows over, he goes back out on the road as a comedian and finally decides I don’t want to do this show anymore. I’m retired.

Hiring all my material. Anybody that comes from a performance background knows that whether it’s comedy, whether it’s acting were magical, whatever it is, it takes a very long time to get your act together, whatever it is, like if you’re a writer, medium magician, it takes a long time and to just let go of everything and start over that you then have to Jerry Seinfeld the head again, started all the little clubs where he started at and start five minutes at a time building his repertoire, backup, you know, coming up with new concepts, new premises. And so, you know, failure came along with that, you know, he was fortunate enough position to be able to fail and not affect his pocket book. But, you know, he still had to go through that, that struggle in that process again, because that’s what you do as a creative, you know, you make a painting and it’s taking you a month or, you know, a week or however long it takes to make the painting sometimes years depending on how big it is, and then you’re done with it.

And then you have a brand new empty canvas. And that whole process starts over again, of the failing with the painting. I don’t like this color. And I like that color. And, you know,

just it keeps happening. So success and then to what, you know, for what point in purpose, and then you get it and how, what, okay, let’s do it again. And then now what? Okay, you can do it again, a different way. And so the failure just keeps happening. So you just got to get used to it. If you’re going to be a self employed person or an entrepreneur or business owner. You know,

you got all kinds of examples out there, Walt Disney, Steve Jobs, Jerry Seinfeld, like I said, just so many examples, Tony Robbins, it’s nonstop and they’ll tell you all the same thing. Failure is a part of it, and learning is a part of it. You have to constantly educate yourself. I think it humbles you too sometimes sometimes we go into these things like yeah, I’m the best and I know this and I know that

Then you you get knocked down a little bit. And you kind of stop saying those things. Yeah. I mean, I was

a little bit humble. Yesterday I was performing at the, at the Osceola County Fair Mm hmm. And at that particular venue of the year before last year I was on their main stage doing some stuff and this year they want to try something different they wanted to do a buskers type of thing and they wanted to get all these performers together and some of the people were very unreliable. So I had to step forward to Okay, well, I’ll do it for you guys. I’ll take care of it. No, I’ll make it part of the deal that we have. And I had to go out there and do the same thing that I do at Disney World, but in a completely different environment with a completely different set of clientele. And a Disney it’s much easier to go out there. They’re expecting the entertainment. They want the entertainment they’re attentive listening. The minute they walk into a fair, they’re like, I’m going to go on the rides. Look at the Ferris wheel I want.

Go on the, the thing that makes me puke and every right that’s what they that’s what they want to do know. And so their attention is there and I’m trying to stop them to watch a magic show and not just any magic show I’m kind of an intellectual person. So now I’ve got these people out in the country that I’m trying to be someone intellectual with, you know, on some kind of level because magic in itself is an intellectual thing. You know, like, I’m making something disappear. How did that work? I’m reading your mind. How does that work? You know, it’s things you kind of have to think about a little bit and it changes your your paradigm of life. And so I’m in this situation. I’m doing these shows all day long at the fair for show. It’s spread out through, you know, from noon to four and

I held their attention. I did what I did, and it worked and it was it was fine, but it was very, very hard work that same day in the evening. Then I had to go to Disney boardwalk and do the show again for more shows like I normally do in the evening there.

And those shows were so easy and it was such a piece of cake and everyone was so responsive I didn’t have you know Carney Barker’s and you know, tractor runs and pig races and all these other things to compete with. I had an attentive audience. And like,

I went from, like, feeling like, this is my first time performance to Wow, I’ve been doing this for years. And then it made me appreciate the spot that I have at the boardwalk. Even though like being there for six years there, you always get these moments are like, man, like, I’m lucky that I’ve been here this long, because it’s an annual thing every year, you’re on the edge of losing your job, and they go, Okay, we’ll have you again. Okay, we’ll have you again, you know, and anytime they could go, we’re not going to have you this year. You’re like, Oh, I don’t have jobs, you know, so, and then it goes back to it. And I have an empty canvas and I gotta make the painting but you know, being humbled and going and I have gold I’m spoiled.

Here at the boardwalk, because I had to work so hard earlier today. And this was a piece of cake going out there tonight. You know? So aside from not wanting to work for someone else, and aside from your family, what’s your why I do what I do, because I want to connect with people on a human level. I want to share love with people. And I want to make people laugh. That’s a very important thing to me that I take and just share my experience people of life and magic is a great catalyst for that. And acting is also a very good acting and magic go hand in hand for me, they complement each other. And that is, so that’s really my wife about connecting with people and, you know, sharing magic and laughter and love. What’s your favorite business book

Secrets of the Millionaire Mind by tr Becker.

And what’s your favorite internet resource or out

That just makes your life easier. Oh man

actually trying to get rid of some of these things are like a distraction. But I would probably say my favorite app right now would be calm, which is a meditative app. It’s it’s a guided meditation and I use the paid version it unlocks a lot more different meditation styles and meditation programs like you can do like seven weeks of calm or seven weeks of focus or exercise. seven weeks, seven days of columns of data focus and all these different things read there’s a free version and it’s great and

I just use it tracks it for you, tells you how many hours and days you’ve meditated. How many days in a row, you’ve done it so it keeps me on track in that sense of making sure that I’m focused that Okay, I need to start

The day off by focusing and getting getting the blood flowing getting the mind situated and getting my my headspace together so I would say that’s probably my most useful and favorite app right now is calm and where can listeners find you online what’s your website where you add on social media you can find my website is card Danny calm it’s k r d and and i dot com and then all my links to social media on there I’m on facebook instagram

youtube channel as well and you can like follow it’ll do all those things comment

I like to like to engage with with my audience so if somebody comments or one of my things I generally like to give at least a a like back or a thank you or some kind of some kind of dialogue. I like connecting with the people on on a personal level.

But also you know on the social media I know it’s a it’s a it’s a big thing and a way that people communicate well Dennis thank you so much for sharing your story with us today yeah thank you for having me on I really appreciate.


Cindy Rodriguez is the host of the Start Fierce Business Podcast. When she’s not interviewing awesome entrepreneurs, she’s working on growing her startup, going to Disney World with her daughter, or reading a book.

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